Meet Diana What We Build Results Join the Waitlist
Founding group · doors open July 21 · we start together August 10

Turn Your Expertise Into a Business — Live, in Six Weeks

You're sitting on 10+ years of expertise. Over six weeks, live and together, we turn it into a business — packaged, positioned, and sold, with LinkedIn as your engine and a full system underneath.

This runs live once. Founding price, never repeated.

Doors open July 21 · We start together August 10 · Founding price $199

Join the Waitlist

Six weeks · live weekly with Diana · small group · you graduate ready to make your first sale

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Watch: How the system works

Your VSL goes here

Who's teaching this

Hi, I'm Diana — I make names impossible to ignore

Diana Felkina

For 15 years I've run marketing at the highest level — multinationals, multimillion-dollar budgets, 7-figure campaigns that returned millions. My whole job is one thing: making a name impossible to ignore.

Then I turned that same system on myself. Today I reach a network of 30,000+ professionals across platforms — founders and CEOs among them — and earn six figures from my own digital business. No going viral. Just the right system, run consistently.

Now I'll build it with you — live, over six weeks.

More about me at dianafelkina.com →

15Y CMO-level marketing
7-figure campaigns
30,000+ network across platforms
US · Europe · Middle East
Who this is for

Two kinds of people get the most out of this

🧠

You have 10+ years of expertise

You know things people would pay to learn — but it's locked inside your job title. We turn your knowledge into a digital business: audience, offers, income streams. Without quitting your job.

🚀

You have a business to promote

You sell a service or product, but you're invisible next to competitors. Your personal brand becomes the growth channel: authority that attracts clients, a funnel that converts them, automation that runs it.

Who this is not for

  • You want to go viral overnight — this is a system that compounds, not a lottery ticket.
  • You won't show up for six weeks — live means you show up; nothing here works without it.
  • You want passive income with zero building — the system runs itself only after we build it.
The transformation

You arrive with expertise. You leave selling it.

Day 1 — where you start

Expertise. And nothing else.

  • No digital presence — nobody knows you exist
  • Knowledge unpackaged — nothing anyone can buy
  • Invisible to the exact people who would pay for it
  • Making $0 from what you know

Week 6 — where you finish

Packaged. Visible. Selling.

  • A LinkedIn presence that positions you
  • Your expertise packaged into clear, priced offers
  • Visible and sellable — the right people find you
  • Actually selling — your first sale in motion
The method

A brand is an iceberg. Most people only build the visible 10%

👁

Above the waterline — what gets you noticed

Positioning, profile, content, engagement, outreach. The visible layer that earns attention and trust. Necessary — but on its own it pays nothing.

⚙️

Below the waterline — what gets you paid

Lead capture, email list, nurture, offers, payment, automation. The hidden system that converts attention into income — while you sleep.

🔁

You'll build both — in order, live

Every week ends with something shipped. By the end you don't just understand the system. You've built it.

WATERLINE 10% 90%
Posts · Profile · EngagementThe 10% everyone sees
Leads · Email · Offers · Payment · AutomationThe 90% that makes money
What we build — six weeks, live

Six weeks. One working business. Built together.

Each week: you learn the piece, you build it, and we work through it live in our weekly session. You come in with expertise — even with no presence at all. You leave with a LinkedIn presence that sells, and a business that runs.

01
Week 1

Positioning & Message

Who you are, to whom, and why it's credible. Your one line, your voice, the foundation everything sits on.

02
Week 2

Your LinkedIn Engine

Profile rebuilt top to bottom so it sells while you sleep. The storefront your expertise deserves.

03
Week 3

Your Content System

Produce at scale with Claude. Cold, warm, hot audiences. One idea, many places. Consistency without burnout.

04
Week 4

Lead Capture & Your List

The thing people opt into, the email list you own, the nurture that keeps you in their mind. Attention becomes a list.

05
Week 5

Offers, Payment & Automation

What you actually sell, how you get paid, and the automation that runs underneath. The 90% that makes money.

06
Week 6

The Pipeline in Motion & Your First 30 Days

The whole system running end to end, the conversations that convert, and a day-by-day plan for the month after we finish.

Inside: 30 short lessons you keep for life as the spine — but the real work happens live, with me, together.

How it works

From waitlist to a working system

Join & start together

Founding price $199. Doors open July 21, we all start August 10 — one group, moving together.

Build live, every week

A weekly live session with me, a private group alongside it, and one clear build each week. Most members have their system live by the time we finish.

Graduate with it running

You leave with a working business, your First 30 Days plan, and the goal we build toward together: your first sale. Plus your first month inside the Alumni Circle, where graduates keep building with me.

Results

The track record behind the method

This isn't theory. It's the system I've used for 15 years to build names for brands — and then for myself.

15 years

CMO-level marketing

Multinationals, multimillion-dollar budgets, brand systems most people never see from the inside.

20+ brands

Scaled with this system

From personal brands to multinational launches to award-winning campaigns — the same method, at every level.

7-figure

Campaigns, millions returned

Paid, organic, and brand — run at the highest level, measured on revenue, not impressions.

30,000+

Professional network

Founders and CEOs among them — reached across platforms with the exact engine we build in six weeks.

6 figures

From my own digital business

The proof I practice this: my own expertise, packaged and sold with the system you're about to build.

3 regions

US · Europe · Middle East

Brands and clients across markets — this system isn't local, and neither is your expertise.

Founding-member results — names, faces, numbers — land here in October.

The offer

Six weeks that turn your expertise into a business

  • Weekly live build sessions with Diana six weeks, small group
  • The complete iceberg business system above & below the waterline
  • 30 short lessons to keep for life your build spine
  • Tool-stack walkthroughs Claude, Buffer, Stan, GHL
  • Private group for the whole six weeks included
  • Your First 30 Days launch plan included
  • First month of the Alumni Circle keep building after graduation
$199

Founding price. Founding members get founding price, me at my most hands-on, and first access to what comes next — in exchange for your feedback and your results story. This runs live once, and never again at this price.

Doors open July 21 · We start together August 10 · Doors close August 7

Join the Waitlist
FAQ

Common questions

How much time does this take?

Six weeks, a few hours a week: one live session plus the build for that week. It's designed to run alongside your day job — but it is live, so showing up is the point.

Do I need an existing audience?

No. We start from zero. Whether you have 100 followers or 100K, the system works — you'll capture leads and build an audience you own.

Is this only about LinkedIn?

LinkedIn is the engine — it's where professionals with expertise get noticed fastest. But what you build underneath (lead capture, email, offers, automation) is a complete digital business that works with any platform.

I'm not a marketer. Will this work for me?

Yes — it's designed for exactly you. Consultants, engineers, lawyers, coaches, finance professionals: if you have 10+ years of expertise, this shows you how to package and sell it. No marketing background needed.

What tools do I need? What do they cost?

You can start completely free — LinkedIn plus free tiers of the tools I walk you through. You add paid tools only when the business they support is already earning.

What if I can't make a live session?

Every session is recorded and shared in the group, so you never lose a week — but the live rooms are where the real work happens, so come when you can.

Diana Felkina

Your expertise is the asset.
This is where we build the system that sells it.

Six weeks, live, together — and it runs once at founding price. Doors open July 21.

Join the Waitlist

Six weeks live · small group · founding price $199