The Live Build — turning LinkedIn into a business.
Six weeks, live with me. You come in with 10+ years of expertise and a LinkedIn account that does nothing for you. You leave with a positioned profile, a working content system, and your first real client conversations.
Doors open July 21 · We start together August 10 · Founding price $199
Who this is for
You did the hard part years ago.
Ten or more years of real work — consulting, leading, building, advising. The kind of expertise people pay for, when they know it exists.
A LinkedIn account that does nothing for you. A profile that reads like a CV, posts that go nowhere, and a market that has no idea what you're the obvious choice for.
Six weeks, live, we fix exactly that — not with theory, but by building each layer together: positioning, profile, offer, content, conversations.
What you leave with
Three things exist at the end that don't exist today.
A positioned profile
Your LinkedIn rebuilt around a clear answer to "who are you, for whom, and why you" — a profile that works like a landing page, not a CV.
A working content system
Not a posting habit — a system. What to say, in what format, produced consistently without it eating your week.
Your first real client conversations
Engagement and outreach that turn visibility into actual conversations with people who can hire you — started before the six weeks end.
The six weeks
Built in order. Each week stands on the last.
This is the same system I used to turn my own presence into a business — compressed into six live weeks, applied to yours.
Positioning & narrative
Who you are, to whom, and why it's credible. The decision every other layer depends on.
The LinkedIn engine
Your profile rebuilt top to bottom around your positioning — headline, story, proof — so it converts attention instead of describing history.
Your offer
What you know, shaped into something people can actually buy — scoped, named, and priced.
The content system
A repeatable engine: what to say, the formats that carry it, and AI in the production seat so consistency doesn't depend on discipline.
Conversations that convert
Engagement and relationship-driven outreach — turning readers into conversations, without a single cold pitch that makes you cringe.
Sell & systemize
Lead capture, follow-through, and your first-30-days plan — so the machine keeps running after we're done.
This runs live once
Founding price. Never repeated.
The people in this build are the founding members — the first and only group to build it live with me at this price.
Join the waitlistDoors open July 21 · We start together August 10
Who's building with you
I'm Diana Felkina — I did this for brands for 15 years. Then for myself.
Fifteen years as a CMO for multinationals across the US, Europe, and the Middle East — 7-figure campaign budgets returned in multiples, $1M raised in a single campaign, and millions in tracked revenue.
Then I turned the same system on my own name. It became a business — and this site, this program, this brand are the case study.
The Live Build is that system, taught the only way I trust: live, in order, building yours.
Questions
Before you join.
Who is this for?
Professionals with roughly ten or more years of real expertise — consultants, operators, specialists, leaders — whose LinkedIn presence doesn't reflect or return anything close to what they know.
Why does it only run once?
Because this is the founding build. I'm teaching it live, in order, with one group — and the people in it get a version of this program that will never exist again, at a price that won't either.
What happens when I join the waitlist?
You'll be first to know when doors open on July 21 — before anyone else. Founding spots are claimed in order.
How much time does it take each week?
It's a build, not a lecture series — expect the live session plus focused work applying that week's layer to your own brand. Every hour maps to something that exists afterwards: your positioning, your profile, your offer, your system.
What if I'm earlier than 10 years into my career?
The system works on any real expertise. The 10-year framing is about having something worth positioning — if people already pay for what you know, you're ready.